Articles
Make your business stand out from the crowd!
If you were driving through the countryside and spotted a 'purple cow', you'd be amazed. No doubt you'd stop the car, and get out to make sure that the cow was indeed purple, and that your eyes weren't playing some sort of trick on you!
Such a thing happening could be best described as being 'remarkable'.
And making your business stand out – in some shape or form – is the message that is conveyed in the appropriately titled book, 'Purple Cow: Transform Your Business by Being Remarkable'.
The book's author is Seth Godin, an internationally acclaimed author, marketing expert and business man who has successfully created several of his own businesses.
The message in Godin's book is simple.
You need to come up with the equivalent of a 'Purple Cow' for your business.
Just as people are blasé about ordinary brown cows –there's lots of them, and anyway, we've all seen them before plenty of times – so it is with consumers and the marketplace. Everyday they are being bombarded with the same sort of monotonous, un-inspiring products and services that have already been pitched to them countless times before.
But coming up with a 'Purple Cow' is not simply meant to be a marketing exercise, or some outlandish form of advertising.
It goes much deeper than that. It's the process of somehow incorporating a 'Purple Cow' into every product that you company sells or into every service that your company offers. The objective is to create something that is 'truly remarkable'.
Developing these sorts of products and services is not easy. But there is a rich reward if you can succeed. That's because products and services like that will market themselves. Just as thousands of people will turn up to see a genuine purple cow!
Godin sums it up perfectly by pointing out 'something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It's a Purple Cow. Boring stuff is invisible. It's a brown cow.'
And that's why Godin wrote this book. It is, as he says, 'about the why, the what, and the how of remarkable'.
As you read through 'Purple Cow', you'll probably find yourself, like I did, nodding in agreement with different issues that Godin discusses, as well as being surprised by some of the other points that he raises.
In its own way, this book is a 'Purple Cow', and it's unlike most other marketing books that you've read, or are likely to read in the future. It is a remarkable book and one that I'm keeping on my bookshelves so that I can refer to it again in the near future.
So if your business has been stagnating lately, now maybe is the time to do something remarkable. And for advice and ideas on how to do just that, grab yourself a copy of 'Purple Cow'.
You might even astonish yourself with the results that you produce.
For more information about 'Purple Cow: Transform Your Business by Being Remarkable', point your browser at the Web site of the book's publisher, The Penguin Group
And to find out more about the book's author, Seth Godin, drop into his own Web site by clicking here